GENERATIVE AI TOOLS

Innovative ways to create images with ImageFX

Powerful new tool from Google AI Labs

Nick @ Borneo Creatives
2 min readFeb 2, 2024

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ImageFX is a new tool (free) in Google AI Labs that lets creators create images using text prompts. Nothing different than other AI image generation tools like Midjourney, DALL-E, Ideogram, Leonardo AI, etc. What is unique is its focus on ‘creative exploration’ — discovering new ideas by iterating through a range of prompts (auto-generated) and concepts.

The innovative prompt interface features ‘expressive chips’ that let you experiment with adjacent dimensions of your creation and ideas. It allows a user greater control of modifying the prompts than Leonardo AI Prompt Generation ideation feature.

Prompt used: travel poster for tourism to Dominican Republic in realistic retro-style with title “Visit Dominican Republic”

From our travel poster generation text prompt, the images generated (powered by Imagen 2) are pretty decent especially that it got some of the text correct! Suggestion is to use Midjourney v6 or Ideogram for text within your images.

ImageFX generated images

But what is different is back on the text input area.

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Nick @ Borneo Creatives
Nick @ Borneo Creatives

Written by Nick @ Borneo Creatives

AI Advisor, Runner, Author, Gear Reviewer, Avid Reader, Traveler, Product Developer, Product Manager, Creator. https://borneocreatives.com/

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